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All Marketers are Liars by Seth Godin
$27.95 AUD
Category: Business & Economics
Seth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe tha ...Show more
Poke the Box: When Was the Last Time You Did Something for the First Time? by Seth Godin
$25.00 AUD
Category: Business & Economics
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book. If you're enjoying the status quo, don't even consider reading this book. If you are content waiting ...Show more
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
$24.95 AUD
Category: Business & Economics
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, l ...Show more
The Carbon Almanac by Seth Godin
$38.00 AUD
Category: Business & Economics
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not o ...Show more
The Icarus Deception: How High Will You Fly? by Seth Godin
$29.99 AUD
Category: Business & Economics
In "The Icarus Deception", Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it ...Show more
The Practice by Seth Godin
$30.00 AUD
Category: Business & Economics
In this revolutionary little book, Seth Godin will turn your assumptions about the creative process upside down and help you to look at the world from a different angle. You will recognize your work for what it is- an act of generosity and a way to make change, as well as what it can never be, something ...Show more
The Song of Significance by Seth Godin
$35.00 AUD
Category: Business & Economics
"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success." From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-chang ...Show more
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
$35.00 AUD
Category: Business & Economics
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream busi ...Show more
Tribes: We need you to lead us by Seth Godin
$30.00 AUD
Category: Contemporary Thought
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to ra ...Show more
V is for Vulnerable: Life Outside the Comfort Zone: An ABC for Grownups by Seth Godin
$24.99 AUD
Category: Gifts & Humour
"V is for Vulnerable" by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work. "V is for Vulnerable" looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights twenty-six of Seth Godin's principles about tre ...Show more
We are All Weird: The Rise of Tribes and the End of Normal by Seth Godin
$25.00 AUD
Category: Business & Economics
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face i ...Show more
Whatcha Gonna Do With That Duck?: and Other Provocations, 2006-2012 by Seth Godin
$50.00 AUD
Category: Business & Economics
Made for dipping into again and again, "Whatcha Gonna Do with That Duck?" brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more import ...Show more
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