Purple Cow: Transform Your Business by Being Remarkable

Author(s): Seth Godin

Business

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret-a-Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.<br><i>Purple Cow</i> describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

General Fields

  • : 9780141016405
  • : Penguin Books Ltd
  • : Penguin Books Ltd
  • : November 2004
  • : 198mm X 129mm X 9mm
  • : United Kingdom
  • : books

Special Fields

  • : Management & management techniques
  • : Seth Godin
  • : Paperback
  • : 1
  • : 658.8
  • : 160