Author(s): Ian Morris
This title offers a unique insight into the index of social development that measures change in East and West - and that forms the core of the international bestseller. In "Why the West Rules - For Now" Ian Morris argues that to understand the development of East and West, we need to look beyond 'long-term lock-in' theories (that suggest it was inevitable) and 'short-term accident' theories. Instead, we need to measure social development - a group's ability to master its environment to get things done - and use the results to look at the patterns of history. "Why the West Rules - For Now" briefly describes the methods used to calculate Eastern and Western social development scores since the ice age. In The Measure of Civilisation, Morris expands upon these methods, discussing possible objections to this approach, and providing fascinating accounts of his gathering of evidence for his calculations. It is a magnificent account of where our understanding of the development of East and West comes from, and an unusual insight into a master thinker at work.
Ian Morris is Willard Professor of Classics, Professor of History and a fellow of the Archaeology Centre at Stanford University. His first trade book, Why the West Rules - For Now  was published to near-universal acclaim and was the winner of a number of prizes including a PEN USA Literary Award and the getAbstract awards for best English language business book.