Leading Lines

Author(s): Lucinda Holdforth

On Writing

How to make speeches that seize the moment, advance your cause and lead the way. For those who aim to be leaders, mastering the power of speechmaking - the art and craft of persuasion - is more important than ever. If you want to be heard, it's not enough to have something to say: you must know how to say it. For those who aim to be leaders, mastering the power of speechmaking - the art and craft of persuasion - is more important than ever. If you want to be heard, it's not enough to have something to say: you must know how to say it. Leading Lines is about words and their power to change our world. The right words can be transformative. They can stir a heart or reimagine the world. One of Australia's leading speechwriters, Lucinda Holdforth gives detailed practical advice on how to write speeches that are true, credible, fresh and persuasive. Along the way she analyses numerous leadership speeches from an insider's perspective, offering original insights into the speechmaking process. And she argues for the essential role of speeches in modern democracies. This is not only a practical manual for crafting a powerful speech, it's a cracking read. PRAISE 'A book for anyone who aspires to a leadership role. Holdforth draws on her formidable expertise and experience working with CEOs like me to deliver this practical guide to the creation of leadership speeches.' Geoff Dixon, CEO and Managing Director of Qantas, 2000-2008 'This book is for all those who love words and the power they have to change lives. Leading Lines will be an indispensable tool for CEOs and speechwriters of every kind, it is also, quite simply, a cracking read, attractive to anyone who likes a good story' Tegan Bennett Daylight

$35.00(AUD)

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Product Information

General Fields

  • : 9781460757291
  • : HarperCollins Publishers Australia
  • : colaus
  • : February 2019
  • : books

Special Fields

  • : Lucinda Holdforth
  • : Paperback
  • : 320