Author(s): Ryan Holiday
The instant "Wall Street Journal," "USA Today," and international bestseller While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition. from the prologue Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back. "Ego Is the Enemy "draws on a vast array of stories and examples, from literature to philosophy to history. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well. In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you ve set out to achieve. "
RYAN HOLIDAY is a strategist and writer. He dropped out of college at nineteen to apprentice under Robert Greene, author of "The 48 Laws of Power," and later served as the director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent bestselling authors. Holiday has written four previous books, most recently "The Obstacle Is the Way," which has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. He lives on a small ranch outside Austin, Texas."