"A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times" -- MALCOLM GLADWELL "Brilliant. Irresistible offers a crucial understanding of how we are psychologically tethered to our devices, along with much-needed solutions" -- SUSAN CAIN author of QUIET "Essential reading if you've ever wondered why some experiences are so addictive, and how to regain control of your time, finances, and relationships" -- CHARLES DUHIGG, author of THE POWER OF HABIT "An important, groundbreaking book about why we're addicted to technology, how we got here, and what we should do next" -- ARIANNA HUFFINGTON, author of THRIVE "There could be no better guide than Adam Alter to a technological landscape that's increasingly designed to turn us into addicts. Your sanity will thank you for reading it" -- OLIVER BURKEMAN, author of THE ANTIDOTE

Adam Alter is an Associate Professor at New York University's Stern School of Business, and holds an affiliated appointment within the Psychology Department. He is the author of the New York Times bestseller Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel and Behave and has written for The New York Times, New Yorker, Atlantic, Wired, Popular Science and numerous other publications.