Blue Ocean Shift["Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth"]

W. Chan Kim; Renée Mauborgne

NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLERUSA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, K...