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![Misbehaving: The Making of Behavioural Economics Misbehaving: The Making of Behavioural Economics](https://cdnmaster4.circlesoft.net/assets/spinner-lg-50db1f192d4343916a920054bb6922e5b26a413f1cb422daacf72cddb56fdcf5.gif)
Misbehaving: The Making of Behavioural Economics
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Why are we more likely to forgo the opportunity to sell a GBP100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more ...
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